Vehicle graphics - 5 quick top tips to ensure a ROI

Vehicle branding 5 top tips

Here are 5 key points that should be considered to ensure a successful ROI from the cost of vehicle advertising.

1.Objective

The first thing to consider is what the objective is. A local builder for example would like their vehicle to be noticed locally to generate leads and ultimately revenue. Larger firms may be looking to reinforce their brand and increase awareness.

2.Design

A design should be based around a company’s values and objectives, ensuring it reflects their other printed merchandise, stationary and website. It is key to make sure a company’s brand, logo or services are easily legible. Listing a company’s services can be useful but be careful not to add too much.

3.Visibility / Conspicuity

A logo, message or brand should be read or recognised within 3-4 seconds for pedestrians or passing traffic to be able to remember what they just saw. Making a website clear and easy to read is essential, further contact details will be on the website so adding extra telephone numbers and email addresses is a waste of valuable advertising space.

High visibility / reflective markings are required by law for some businesses if their vehicles are parked by the road or motorway.

4.Correct films

There are 3 main grades of vehicle graphic films available.

Monomeric - for short term 1-3 year promotions.

Polymeric - for long term 5-7 applications (suitable for most vehicle graphics).

Cast – Long term applications on uneven recessed surfaces where the film needs to be heated to comply to the curvature.

Reflective films come in either in engineering or a micro-prismatic. Micro-prismatic is used by the emergency services and vehicles that must to comply with Chapter 8 regulations.

5.To wrap or not to wrap.

A vehicle wrap is when a vehicle is partially or completely covered in a printed or coloured film. A vehicle wrap protects the vehicles bodywork and allows for higher impact advertising. Maintenance should be considered as a simple scratch on a door could mean a replacement graphic for the whole side that would be more costly than a cut vinyl letter design.

Adplan have a range of vehicle graphic films available and offer a free design service.

If you would like some more advise or information, the team at Adplan group are here to help.

email hello@adplancreative or call 01622 962302