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What are vector files and how do you convert logo's into vectors for printing.

Almost every business has a logo but often the original vector version gets lost in an old dusty folder somewhere on an old PC as people often do not have the software to open it. A vector file is a file that is made from lines and not pixels. When a logo is made in this way it can be printed any size without losing resolution. It also allows the logo's colours to be made to the correct Pantone or CMYK reference for print reproduction. A vector file is also fully editable so the colours can be changed so that the logo can be used in any colour background if brand guidelines allow.

Below shows an example of the difference zoomed in between a vector ai (Adobe Illustrator) or eps (Encapsulated PostScript) file and a jpg.

difference between a vector and jpg logo

Converting an image file into vector is unfortunately not a DIY task and there is no magic software that will convert complicated low resolution files into vector format for printing.

Programmes such as Adobe Illustrator and Corel Draw do have tools that can trace very simple shapes but if you have something a little more complicated and it needs to be coloured in a specific Pantone or CMYK it is advisable to talk to a graphic designer to help.

If you have a jpg, bitmap, photograph or even a person that you need converting into vector format Adplan do offer a digitisation service. Prices start from just £40 and typical delivery time is between 24 and 48 hours depending on the complexity of the image.

For free help and advice on converting a jpg or bitmap into vector, eps or ai files please give us a call on 01622 962302 or email

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