Vehicle branding 5 top tips Here are 5 key points that should be considered to ensure a successful ROI from the cost of vehicle advertising. 1.Objective The first thing to consider is what the objective is. A local builder for example would like their vehicle to be noticed locally to generate leads and ultimately revenue. Larger firms may be looking to reinforce their brand and increase awareness. 2.Design A design should be based around a company’s values and objectives, ensuring it reflects their other printed merchandise, stationary and website. It is key to make sure a company’s brand, logo or services are easily legible. Listing a company’s services can be useful but be careful not to a
Since my early days in the signage trade creating realistic visuals and renders for signage and graphic projects has always been a challenge. I remember back in 1999 when I first started in the industry, I used hand drawn sketches and a font book to explain to clients how the graphics will look. The client and myself didn't really know how their finished van graphics or signs would look until the job was finished. A year or so later we started to create computer generated visuals in Corel Draw, Photoshop and Illustrator, these were printed off and presented to the client in person or by fax as most cleints that time didn't use email. With the advance of email, internet speeds and the use of
